The Day My Mother Got Facebook

It was a day like any other. I woke up, got ready for work, checked the ‘vitals’ on my iPhone; BBC News, Hotmail, Facebook. And there it was, staring right back at me in (appropriately) black and blue; ‘You have a friend request from Caroline F.’ This was no longer a day like any other. […]

Google Geared to Launch New Features

Google has taken a long, hard look at its rising competition (and at the long distance it has to fall from its top-ranking slot as a search-engine-cum-online-empire) and decided to add a new line of features to its search tool arsenal. Mad 4 Marketing considers the upcoming add-ons and how they can help you better […]

Promote Your Page with Search Engine Optimization (SEO)

Search engine optimization is not a science; it is more of an art. While rigid mathematic equations and research methods are used to derive the formulas that rank web pages, the best path to getting your website ranked amongst the top few is still very subjective and controversial. One ongoing debate considers how selective a […]

Why is Internet Explorer 6 (IE 6) bad for web browsing?

For years, many debates have surfaced about IE 6 and its inability to support web 2.0 technologies. These arguments have turned toward reality as we are seeing more and more agencies turn away from developing sites for IE 6. The reason for this change has come at a time where web browsing is at its […]

Bid on Brand Names at Google AdWords

On June 15th, 2009, Google AdWords is finally lifting its ban on brand-name search phrases and allowing customers to make bids on heretofore exempt labels (under limited terms and conditions, of course). This means that it’s time to re-evaluate your pay-per-click (PPC) keyword database to see how the addition of brand names can bring additional […]