Mad 4 News
PRESS RELEASE
February 25, 2008
InterMedia is now Mad 4 Marketing.
Agency turns 16 with a new look and a new name.
Ft. Lauderdale, Florida – InterMedia, one of Florida’s largest female-owned advertising
and marketing firms, celebrates their 16th year in business with a new look and a new
name, Mad 4 Marketing.
“We were experiencing too much confusion in the marketplace with our old name
so we conducted a research study that pointed us in the right direction,” said Christine
Madsen, CEO and president of the agency.
As part of its new re-branding, Mad 4 Marketing has added more interactive and webmarketing
capabilities, a new nationally acclaimed creative director, a new media
director, a new public relations department, and a new emphasis on “gender specific”
marketing to help clients reach women who influence 80 percent of all consumer
purchases.
“We have always offered our clients strategically-driven creative solutions to their
marketing challenges, but now we’re more relevant in the marketplace with new
technological tools, new measurement metrics, and a new emphasis on retail to help our
clients build their brands while driving sales,” added Madsen.
To learn more, visit www.mad4marketing.com.
For more information, please contact Chris Madsen, 954.485.5448
chris@mad4marketing.com
