Client: UNEXSO
Underwater Explorers Society
Grand Bahama Island, Bahama
UNEXSO (Underwater Explorers Society) is a luxury dive resort destination attraction on Grand Bahama Island. Skin Diver Magazine has named UNEXSO “...the most sophisticated and best-equipped dive facility in the world.” InterMedia has been UNEXSO’s ad agency for the past 10 years.
Challenge
InterMedia’s challenge was to increase client’s Market Share
through Brand Building, Market Positioning and Marketing
Integration. Complemented by fresh creative designs and
communication concepts, an effective Media Strategy was planned,
supplemented by marketing materials that included brochures,
posters, P.O.P. displays, training publications, videos, web site,
cooperative promotions and direct mail campaigns.
Result
InterMedia helped UNEXSO grow throughout the past decade into
aninternational Attraction Destination Brand, increasing Market Share
and building business in multiple new Market Segments. This year’s
typical Measured Results show pre-booked business increased 18%,
while walk-in business increased by 12%.
