How Popular is Online Video?

So here is the hot topic on the lips of everyone: how big is online video? Is it so trendy it is sitting at the cool kids table at lunch and having cute girls bring it pudding? Or is it the neglected nerd at the back of the cafeteria eating a bagged lunch all alone? […]

Campaigning for a New Resource in Breast Health

When we first learned we would be working with Baptist Outpatient Services marketing team on their new Breast Center campaign, we were extremely excited. The center was to be the very first Baptist Health facility of its kind and was eagerly awaited. We had the utmost belief that our client would create an exceptional center […]

The Power of Print in 360 degree Marketing

With so many new trends leaning towards online advertising, and the explosion of social networking sites onto our computer screens, we must be cautious not to forget our good old friend, the print ad (or postcard or brochure, for that matter). Of course, it’s 2009. Mad 4 Marketing’s own interactive department is growing like mad, […]

Can Non-Specialists Handle Social Media Marketing?

According to a recent study conducted by McCann Erikson UK, 86% of marketers lack the ability to implement social media programs. And two-thirds of those surveyed said that they didn’t know how to apply social media effectively in marketing. Because these same marketers claimed that they do understand the importance of social media marketing, it […]