Advertising in the Procurement Age

Chris Mad 4 Marketing, like all agencies today, is evolving its RFP processes to successfully communicate with Procurement departments in addition to the marketing and advertising executives we’ve traditionally worked with....

Seasonal Advertising: Pros & Cons

Chris Every year, businesses put aside a heft of their marketing budget for “in-season” advertising. In Florida, the peak tourist season spans from approximately December to March, when snowbirds head south for winter....