Don’t Overlook Facebook

Elyse In 2010 it’s time to ask: why isn’t the face of your business on Facebook? True, Facebook has been around as a social networking site for students since 2004. But rather than become an outdated tool over the years,...

The Character of Your Brand

Jennifer Creating a brand isn’t all about research, analytics and strategy. In fact, defining your brand is a lot like creating a persona or character. This can be a daunting task if you let it, but it can also be a satisfying...