Famous Viral Marketing Campaigns

Abi A few weeks ago, we talked about Viral Marketing for Websites. But viral marketing, the art of using word-of-mouth buzz to spread your brand, can be used for more than interactive marketing; in fact, it has endless...

Modern Strategies for Rebranding

Vain Rebranding can breathe new life into a business and attract new customers. It can also help keep your company current with trends in the marketplace. In 2008, InterMedia became Mad 4 Marketing, so we are definitely...

Customer for a Day

Stuart My wife loves that new TV series, Undercover Boss, because she thinks it is high time that CEOs and company managers got out from behind their desks to see how things are really working on the front lines.  I couldn’t...