Workshop Your Marketing Event

Chris When preparing for a new marketing event such as a sales pitch, convention, seminar, trade show or demonstration, it is always a good idea to pause about three-quarters of the way through (when you still have time to...

Most Marketing Fails

Abi You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as...

Successful Exhibiting Strategies

Elyse When you are planning to present your company and wares at a trade show, convention, workshop or career fair, the road leading up to the big day is typically fraught with preparation, orders, projects and last-minute...

How to Have Fun at Trade Shows

Jennifer Skyline Trade Show Tips offers helpful studies, suggestions and guidelines for optimal performance at trade shows. One article explains how you can have fun when presenting at trade shows. Although frequent trade show...