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Top Ways to Market Your Blog – Part 1

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by Chris Madsen | Jul 26, 2010 | Uncategorized

These days, it seems like everyone has a blog. In fact, most business websites would not be complete without one. The trick is to stand out from the herd—because in today’s fast-developing and competitive world of...

Ask and Ye Shall Receive – Ad Feedback

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by Chris Madsen | Jul 19, 2010 | Uncategorized

On the heels of this article, which explains how Hulu.com uses surveys to gauge an audience’s opinion on ads, comes a recent story out of Australia. The down under nation’s Advertising Standards Bureau (ASB) is...

Advertising on the Radio

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by Chris Madsen | Jul 12, 2010 | Uncategorized

In an age of downloadable music that is listened to online or on your phone or on an iPod—not to mention any other ubiquitous handheld device—is it still relevant and cost-efficient to advertise on the radio? At Mad 4...

Transparency in Advertising: Yelp

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by Chris Madsen | Jul 6, 2010 | Uncategorized

We have previously mentioned the importance of being transparent when advertising on the Web. As page viewers become increasingly frustrated by pop-ups, covert ads and run-arounds, they reciprocally appreciate websites...

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