The Cost of Free Media

Elyse One of the biggest media stories in recent weeks is that the New York Times website decided to charge for access to its content on the Web, whether by computer, tablet or mobile device. Previously, reading NYT content...

Marketing to Minors

Elyse In recent years, there’s been much debate about marketing to minors, especially when it comes to nutrition and health. According to the Centers for Disease Control and Prevention (CDC), the Federal Trade Commission...

Competitive Advertising

Elyse Do you know what the term “competitive advertising” means and how it can help you grow your business? If you work in an industry that’s steeply competitive, especially in a region that’s closely...