Cigarette Warning Advertisements Go Into Effect
This month, the controversial negative-reinforcement advertising campaign to help smokers quit took one of its biggest steps: Labels promoting graphic, gross images depicting the health repercussions of tobacco have been selected to run on all cigarette packages going forward. Cigarette companies must have one of these nine labels on their packages by October 2012 or […]
Networking Etiquette – Part 2
Last week, we talked about three important rules for interacting socially at business events. But what about when you’re ready to get the job done – that is, exchanging information, talking about your brand and bringing home the ROI for the reputation you earned by engaging properly and being on your best behavior? You may […]
Networking Etiquette – Part 1
Summer’s a popular season for conventions, trade shows, seminars and meet-and-greets. All of these are wonderful opportunities to get to know your industry peers, potential clients – and yes, even competitors. You may be an individual who’s looking for a new job, a professional trying to promote your business or simply building up your Rolodex […]
Should Marketers Worry About Online Opt-In?
In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for permission before they can implement tracking cookies and other means of gathering […]