Shopping on Cyber Monday
How are shoppers supposed to navigate all those ads hitting their inbox and flooding their computer screen today? With so much commercialism competing for the same wallets on Cyber Monday, it’s hard to sort through the buzzwords and price tags to determine what’s really a great deal. Reduced costs aren’t enough to help buyers decide […]
Improving Your Website for E-Commerce
Last week we discussed the fact that consumers are increasingly using websites and mobile apps to research gifts or directly fulfill their holiday shopping needs. It became clear that marketers will want to put more money and consideration than usual into online advertisements. But what if you’re an online retailer – or e-tailer – looking […]
Online Shopping & Spending Trends
How do you plan to shop this year? Are you going to be hitting the mall three days before Christmas or lining up your orders online to ensure delivery before the holidays? Have you noticed your shopping habits changing as technology advances, or do you feel unaffected by the growing number of options to shop […]
Personalization and Transparency – Part 3
Welcome to the third part of our series dedicated to breaking down barriers between your company and your client/customer base. For the past two weeks, we provided a few examples of how personalizing your services can help you address your audience’s needs and expectations. This week, we’re looking at Transparency. It’s a new age of […]