Were the Emmys Just a Giant Ad for Network TV?
Network TV needs all the help it can get. With steep competition from video-streaming websites like Hulu, Netflix and even YouTube, traditional television viewing is becoming a thing of the past. Even those fancy Tivo, DVR and Hopper systems don’t entirely fulfill the modern viewer’s desire to control their television watching, as these platforms also […]
3 Ways to Market to Short Attention Spans
A big trend online right now is the “listicle,” an article taking the form of a list — especially on popular time-killing entertainment websites like BuzzFeed and UpWorthy. The New Yorker even covered this occurrence in a recent article, mockingly formatted into 10 bullet points. The article discusses today’s shortened attention spans and states that […]
Insensitive Advertising: Where to Draw the Line
The art of marketing has always made room for ideas that push boundaries, challenge conventions and even rely on shock value. Ads that make people talk, that make people think, and that make people remember are paramount to the industry. That’s especially true in the age of viral marketing, where content is often created with […]
The Importance of Alt Text for SEO
Back in the day, many people didn’t understand how SEO was used; in fact, if you talked about SEO, you’d probably have to explain that it meant “search engine optimization” (and then, possibly, also explain what that meant). Now, thankfully, knowledge of SEO principles has become more commonplace. Even if people have never run a […]