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Here Come the Super Bowl Commercials

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by Chris Madsen | Jan 27, 2014 | Uncategorized

It’s that time of year again: Time to get excited about watching the Super Bowl. Or, if you’re like Mad 4 Marketing, then it’s time to get excited about the Super Bowl commercials. There’s just one thing that’s changed...

Going Viral Gets Harder, Thanks to Reddit

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by Chris Madsen | Jan 20, 2014 | Uncategorized

Last week, Shareaholic released a report on popular online forum Reddit, which has long been considered a rite of passage for any viral marketing campaign. That is, if you wanted your ad, story or video to hit it big,...

E-Blasts Are Still Alive and Well

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by Chris Madsen | Jan 13, 2014 | Uncategorized

If you thought that email marketing was falling on deaf ears—or rather, falling straight into a consumer’s spam folder, think again. In a recent survey taken by McKinsey & Co. it was revealed that email is still...

How Facebook Newsfeed Changes Affect Marketers

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by Chris Madsen | Jan 6, 2014 | Uncategorized

Once upon a time, “news” on Facebook typically consisted of someone announcing an engagement or the birth of a new baby. In a move that will see businesses changing the way they market their branded pages on Facebook,...

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