Social Media Marketing Matters More to Consumers

Social Media Marketing

So, it turns out that your friends really do care what you think when it comes to their purchasing habits. A recent study measured the monetary value of online recommendations and found that shared online content (recommendations on Facebook, for example) has heavy influence over consumer purchases. In fact, the study revealed that a referral […]

April Fools’ Day Pranks in Marketing

Yesterday it was hard to believe anything you saw or heard. Clearly, even advertisements had to be taken with a grain of salt. But even though we were on high alert, we had to admit that we came across some genuinely amusing prank advertisements. Here are a few of the best, as rounded up by […]