Capturing the Glow

Capturing the Glow

Tips Congratulations: You’ve done it! You’ve hooked your intended audience. Whether it was a poster, a point-of-sale connection, a commercial, or email: Your approach was engaging, and they actually liked it. Success! Now...
Speaking the Same Language

Speaking the Same Language

Tips Recently we were in a planning meeting with a vendor we often work with, and we realized halfway through that we had been talking about two very different things because of a difference in vocabulary. While one word...