Suffice it to say, we’ve come a long way since we debuted as InterMedia in 1992. Always known for our creative spots in media like television, radio, and print, we’ve come to excel at services that we couldn’t have even imagined back then: like digital analytics, mobile apps, and social media ads.
Balancing “traditional” and “nontraditional” elements—with a clear perspective of how our industry has grown from then to now—gives us daily inspiration to create unique, results-driven, custom campaigns for each and every client.
Your Core Strategy Team
President / CEO
Chris isn’t ashamed to admit that she wants it all: Great family. Great friends. Great clients. Great team. Her pursuit of all things “Great” is relentless. She leads the Mad 4 Marketing team by this example. In fact, being a strong leader is part of her business philosophy: “Listen, Learn, Lead.”
Chris has been recognized by her peers and the community with the Jim Moran Entrepreneurial Excellence Award, the South Florida Business Journal Ultimate CEO Award and the Junior Achievement Business Hall of Fame Award. She has also received the Symphony of the Americas Style & Substance Award, the South Florida Good to Great Award, the March of Dimes Woman of Distinction Award and as one of South Florida Business Journal’s Top 25 Most Influential Business Women.
Her commitment to the South Florida business community is shown by her involvement in Leadership Broward (Class I); Leadership Florida; the Tower Forum; and the Executives’ Association. She has served as Chair of the Greater Fort Lauderdale Chamber of Commerce and the Coral Springs Chamber and currently serves on the Board of the Pompano Beach Chamber.
Senior Account Strategist
Although Laura got her start at the paste-up table over 25 years ago, today you’re likely to find her behind multiple screens, mastering the latest marketing technology.
After some time focusing on graphic design and the printing industry, Laura developed a passion for analytics. She is driven by the thrill of managing and optimizing campaigns in real-time, based on their performance. Her mantra is “Track, Measure, Manage.” Her goal is to stay proactive and strategic with all of her clients, ensuring they stay ahead of the curve in a creative way.
When not running the numbers at work, Laura spends much of her time on her “creative outlet”, hand-making intricate cheerleading bows, the more bling the better!
From improving sales figures in San Francisco to organizing trade shows in New York, Veronica can truly say her marketing experience has taken her from coast to coast!
Veronica brings her creative thinking and detailed problem solving to each project. Pragmatic and strategic, she’s always looking for opportunities to optimize results. She is also the first and current Marketing Chair of the Rising Leaders of the Greater Fort Lauderdale Chamber of Commerce.
A transplant to South Florida, Veronica spends much of her free time soaking up the sun, but also enjoys the challenge of an ambitious art project. Her most recent success is a painting of Antelope Canyon.
Senior Art Director
A creative visionary with over 15 years of experience, Anne’s creative passion coupled with her strong business sense delivers unique and targeted marketing solutions. Anne has a BFA specializing in Graphic Design from the University of Florida and has worked in major markets such as Toronto, Dallas and South Florida. She is a respected strategic thinker, team leader and creative manager. Her work has been awarded and recognized by the Florida Direct Marketing Association’s Max Sackheim Creative Awards, The American Advertising Federation’s ADDY Awards, and the National Mature Media Awards.
In her spare time, Anne is an active member the Junior League of Boca Raton and the American Advertising Federation where she is a past National Board of Director and executive member of the AAF-4th District encompassing the 25 AAF chapters throughout Florida and the Caribbean.
Think Like Your Customer
What is it that makes your customers tick? Why do they shop your store, eat in your restaurant, bank at your financial institution, hire your property management company, or attend your college? The more you know about your customer… the more you can get into their heads AND their hearts… the more you can build brand loyalty with your existing customers…and grow your business with new customers.
Before we write a slogan, before we build a website, before we launch a campaign, we think about a unique selling proposition that will differentiate your business in the marketplace and help build category ownership for you. This, along with everything we’ve learned about your customer, is the basis for the marketing strategy that we will develop to take your business to the next level.
Once we understand how your customer thinks, and we have developed a marketing strategy to differentiate your business, we let our creative team go to work in developing your key messages and brand personality. A brand personality that is integrated among every touch point, from the web, to print, to outdoor, to point of sale. Everywhere the customer sees your message should have a consistent voice. It’s something we call 360-degree marketing.
There’s an old phrase in the advertising business that has been around as long as we have. That phrase is: “It’s not creative unless it sells!” In short, your marketing efforts MUST PRODUCE RESULTS! Our mantra of Track. Measure. Manage. says we agree. We set goals and track performance of everything we do. Otherwise how would you know if we did a good job?
Mad 4 Marketing specializes in Branding and Messaging, which becomes a strong foundation for all marketing initiatives moving forward. Many companies jump over this step and get right to marketing their products and services. Big mistake! It is critical that you establish consistent branding across all marketing channels to eliminate confusion on the part of your target audience. Let us show you how to build your brand to withstand! Learn more about our services…