Most Marketing Fails

Abi You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as...

Famous Viral Marketing Campaigns

Abi A few weeks ago, we talked about Viral Marketing for Websites. But viral marketing, the art of using word-of-mouth buzz to spread your brand, can be used for more than interactive marketing; in fact, it has endless...

Romancing Your Customers

Abi Embarking on a new relationship with customers isn’t all that different from starting a courtship with a new girlfriend or boyfriend. You begin by trying to catch their attention, and then slowly build upon mutual...

The Selling Power of Cute

Abi The late and great WC Fields once said, ‘Never work with children or animals’, and while some may believe that to be good advice, you might want to think seriously about employing them in your advertising. Emotion is a...