Building Blocks of Public Relations

Amy

by | Mar 30, 2009 | Amy

Last week we talked about the differences between advertising and public relations. But do you know how the elements of public relations come together to create a successful PR campaign? According to Apryl Duncan,...

Market strategically during tough times

Amy

by | Feb 16, 2009 | Amy

Studies have proven during difficult economic times, those companies who maintain their advertising presence will come out on top in their category when the economy lifts. However, being top-of-mind does not have to...