Pop-Ups Keep Popping Up

Jennifer Retailers are increasingly taking great advantage of the phenomenon known as the pop-up shop. Much like traveling carnivals of yore, these easy-come-easy-go businesses make a fast buck by setting up in a temporary...

The Art of Marketing to Women

Jennifer Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do not need to dedicate time and money to address women in particular with your...

How to Have Fun at Trade Shows

Jennifer Skyline Trade Show Tips offers helpful studies, suggestions and guidelines for optimal performance at trade shows. One article explains how you can have fun when presenting at trade shows. Although frequent trade show...