False Advertising: Groupon Under Scrutiny

02/28

Those hoping to snag an affordable floral bouquet delivery in time for Valentine’s Day were about to have their hopes dashed after trying to purchase… Read more »

Showing Some Love with Facebook and Twitter

02/14

This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly… Read more »

Pop-Ups Keep Popping Up

01/24

Retailers are increasingly taking great advantage of the phenomenon known as the pop-up shop. Much like traveling carnivals of yore, these easy-come-easy-go businesses make a… Read more »

The Art of Marketing to Women

05/17

Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do… Read more »

Business Trend: Outsourcing Marketing

05/3

When the economy got slammed, big businesses had to evaluate their budget and seek ways to trim expenses. One of the major ways that companies… Read more »

How to Have Fun at Trade Shows

04/5

Skyline Trade Show Tips offers helpful studies, suggestions and guidelines for optimal performance at trade shows. One article explains how you can have fun when… Read more »

How Smart Marketing Sells Brands and Services

03/29

Typically, when companies are putting together a campaign to pull in new business, they want their brand to be at the forefront of their efforts…. Read more »

Modern Marketing: A Balancing Act

02/15

Want to keep your business relevant with modern marketing? You don’t have to be a super-savvy website guru to do it. But there is one… Read more »

The Character of Your Brand

01/11

Creating a brand isn’t all about research, analytics and strategy. In fact, defining your brand is a lot like creating a persona or character. This… Read more »

4 Quick Tips for Launching a Grassroots Marketing Campaign

11/16

In today’s economy, traditional mass media advertising (newspapers, TV, radio) may not be within your budget. A grassroots approach—using alternative media and promotional tactics—is the… Read more »