How to Be Successful at Email Marketing
There are two key components to successfully marketing via email. The first step is the hardest: getting readers—prospective clients—to open your email. This takes creativity because you only get one line, or approximately 50 characters, to entice a stranger to open your email and see what you have to say. Motivational subject lines should include […]
Advertising vs. Public Relations
It’s easy for laypersons to confuse the world of advertising with the world of public relations. Both are geared toward promoting and representing clients for the consumption of the public. And both are tools which a marketing agency like Mad4Marketing employs as part of an all-encompassing approach to selling a person, business or brand. There […]
Super Bowl XLIII Commercials
While buying commercials during major televised events isn’t exactly modern advertising, the annual post-Super Bowl commercial run-down is still where advertisers look to gauge current consumer responsiveness. Despite the most fastidious analyses of emerging trends, it’s the act of holding a time-honored tradition against itself for comparison that reveals the most about the state of […]
Mad 4 Marketing Adventure Team Challenge
The traffic line into South Florida’s Oleta River State Park was unusually long on December 6th, a crisp Saturday morning in North Miami. The crowd was not the typical trail blazing, mountain biking, rigorous paddlers that usually attend the park on the weekends. On this day the adventure seekers were the local advertising professionals from […]
Have an Eco-Fabulous Holiday Season this Year!
Ok, ok, it’s the holiday season and it would be easy to excuse wasted paper for that reason only, but why not consider the environment and go paperless this season by sending holiday E-cards to your friends and loved ones. Not only are they green but they are free as well! And what’s more, they […]
Trimming your Advertising Budget in Tough Economic Times
Business is slowing down, the cost of doing business is rising, and hard economic times are on the horizon … for everyone. The smart thing to do is to cut expenses. Advertising budgets are often one of the first areas to feel the squeeze, but how will that affect business? Well, print advertising, that won’t […]
Which Era is the Latest Marketing Trend?
It seems the fashion industry dictates the decade we live in by its latest retro-inspired designs. We see the look of the season in clothing, furnishings, accessories as well as in marketing and advertising. We’ve seen the ’60s, ’70s and ’80s, but which era is trendy now? Cole Haan is celebrating 80 Years of Reimagining […]