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From The Blog
Consider these modern tips to optimize your word-of-mouth marketing.WOM (word-of-mouth) advertising is just as powerful today as it has ever been, with over 80% of people prioritizing the recommendations of friends and family. Overall, 90% of recommendations resonate if they come from other people, even if they are strangers, as opposed to statements coming from brands.
Don’t make the mistake of sinking your next digital marketing campaign by skimping on the production value that your audience deserves. Make quality video production a priority in your next campaign.
In 2019, the Customer is King. It’s no surprise that brands have started scanning their business plans, looking for ways to shift even more focus to their customers. For many, this is done by either dedicating more resources, or fully pivoting, to DTC.
If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important approach was to dedicate resources to SEO.
Reach out to your community to improve your visibility.
Is it important for you to obtain the extra “s” for security on any websites you’re building?
The holidays are a busy time a year. That’s true for everyone, but perhaps especially true for marketers who are trying to capitalize on end-of-year spending from both corporations and individuals.
If you’ve got someone in your life who works in marketing — especially if they’re part of a start-up or small business, or an independent worker — there are definitely some business-building and cost-saving tools that they’d be pretty happy to receive as a gift this holiday season.
Sometimes, what we really need is less of a GPS, more like an Uber (so we can just kick back in the backseat and answer those emails along the way, without sacrificing any time, distance, or pertinent business priorities).