Likes, Tags, and Shares—Oh, My!

Likes, Tags, and Shares—Oh, My!

Trends When you’re posting to social media, do you have an engagement agenda in mind? In 2018, the rules continue to change when it comes to making an impact with your organic posts. It can be hard to keep up with these...
What If You Could See the Future?

What If You Could See the Future?

Tips It might sound like the beginning of a joke: “Why is marketing like fortune-telling?” But the answer can mean a serious improvement in revenue for your business. That’s because marketing is a two-part process, even...
Don’t Fall for Marketing Fairy Tales

Don’t Fall for Marketing Fairy Tales

Tips You know the saying: “If it sounds too good to be true, it probably is”? That is definitely true in marketing. If you’re receiving unsolicited emails, for example, promising millions of hits to your website in two...
Capturing the Glow

Capturing the Glow

Tips Congratulations: You’ve done it! You’ve hooked your intended audience. Whether it was a poster, a point-of-sale connection, a commercial, or email: Your approach was engaging, and they actually liked it. Success! Now...
Speaking the Same Language

Speaking the Same Language

Tips Recently we were in a planning meeting with a vendor we often work with, and we realized halfway through that we had been talking about two very different things because of a difference in vocabulary. While one word...