Happy Mother’s Day

Happy Mother’s Day

Design Did you know that 51% of women are mothers? That’s 83 million consumers who often take control of spending decisions for their whole family. Moms are also more active on social media, where they’re twice as...
The Best Ad You Will Never See

The Best Ad You Will Never See

Design It takes a lot for advertising to be truly groundbreaking these days, when sensationalism basically drives the market. But the marketing masterminds at Louis XIII Cognac have definitely pushed the envelope with their...
Humblebragging Is Bad Marketing

Humblebragging Is Bad Marketing

Design Social media has given rise to the art of humblebragging, where people whine in such a way as to glorify themselves. For example: “The cell reception is terrible at my beach house!” In the form of complaint, you’re...
Advertising and Diversity

Advertising and Diversity

Design Matt Damon recently got into hot water when he failed to appropriately address the need for racial diversity both onscreen and off during an episode of his television series, “Project Greenlight.” It’s just the latest...
Handling Bad Press with Grace

Handling Bad Press with Grace

Design Last month, the “Daily Show” returned to Comedy Central with its new host: Trevor Noah. Fans are worried about how much he’ll depart from the show’s original formula, but we do know that one gag he probably won’t copy...