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From The Blog
How to Share Bad News
In the realm of business, not all news is good news. Sharing unfavorable updates with your patrons and brand enthusiasts is a delicate task, requiring
Spring Into Action With Your Marketing Plan: Here’s How!
As the days grow longer, spring brings the promise of new beginnings and fresh starts. For businesses, it’s the perfect time to revitalize your marketing
How Can You Organically Build Brand Awareness?
You can grow your audience with coordinated paid marketing campaigns. But that’s not the only way — which is good news for those with a
When Is TikTok Marketing Worth It?
Though many people had doubts — and you might have been one of them — TikTok has endured as a social media platform and seems
How to Make an Eye-Catching Instagram Grid
If your company has its own Instagram, the first thing to ask is…why? Did you feel like it was just something you had to do?
How to Tell If Your Customer Is “Ghosting” You – and How Marketing Can Win Them Back
“Ghosting” isn’t a new term in the land of dating. It entered popular vocabulary in the early 2000s. And right about now, with Valentine’s Day
5 New Year’s Marketing Practices for Small Businesses
Small business owners might feel like they must be especially savvy and stay vigilant to remain competitive with large companies that have seemingly endless budgets
Digital Marketing Trends to Expect in 2024
Digital marketers have seen some tremendous changes in the philosophies, platforms, and priorities affecting their work in recent years — and that is likely to
4 Principles of Behavioral Psychology That Are Useful to Marketers
Through a deeper understanding of human motivations, decisions, and actions, marketers can craft strategies that not only engage but also enthrall audiences. Here are four
Where Did the Pandemic-Era Shift in Social Media Marketing Leave Us?
In 2020, as physical stores shuttered, the digital sphere buzzed with increased fervor. Brands accustomed to traditional advertising had to quickly adapt to the less
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Mad 4 Marketing
Mad 4 Marketing is an advertising agency based in Fort Lauderdale, FL that offers Traditional and Digital Marketing Strategies, Media Buying, Public Relations, & Search Engine Marketing
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