
Broward County – Energy Sense: One Thing
The goal of the Broward County Energy Sense campaign was to reduce overall energy consumption in the Broward County community by focusing on behavioral change, increasing efficiency and encouraging use of alternate energy sources. After conducting focus group research with samples from all target demographics, key messaging and creative was developed that communicated what was most important to the demo: Save money by conserving energy; It’s not difficult – everyone can do at least ONE thing; Here’s how to do it with real life tips. A multi-touch point media plan was developed which included print ads, web banners, billboards, bus ads, radio and television.
"Mad 4 Marketing was the group I worked with to develop the ENERGY SENSE: Energy Efficiency and Conservation Marketing Campaign targeted at the residential community of Broward County. With a limited budget and very short timeframe, an enthusiastic, creative and responsive team was assembled to develop a very successful multi-media campaign from design, development through to project execution and completion. Our message for the ONE campaign was delivered successfully on time and on budget. There is no hesitation in recommending Mad 4 Marketing as the choice to lead a project from start to finish and come out a winner!"