Dress Your Home for Less Every Day
Calico Corners is known for designer fabrics for everyday low prices. What consumers weren’t familiar with were the many other decorator products and design services they offered. The new campaign showcased the designer fabrics while introducing the furniture, custom bedding and window treatments with creatively engaging headlines.
Calico Corners: Spring Sale
Seasonal campaigns during non-typical holiday times were created to target Calico Corner’s consumers. A fully integrated approach was used combining both traditional methods of print, radio, television, direct mail and in-store signage with online advertising and e-mail marketing. These colorful promotions cut through the clutter of the typical sales message to drive traffic and increase sales. Download & Watch the Spot: 1 (.mp4) Download & Watch the Spot: 2 (.mp4)
Campaign Elements Include
- Interactive
- Outdoor
- Print Ads
- Point of Sale
- Direct Marketing
- TV
Calico Corners: Summer Shorts
Seasonal campaigns during non-typical holiday times were created to target Calico Corner’s consumers. A fully integrated approach was used combining both traditional methods of print, radio, television, direct mail and in-store signage with online advertising and e-mail marketing. These colorful promotions cut through the clutter of the typical sales message to drive traffic and increase sales.
Calico Corners: Superbolt
Seasonal campaigns during non-typical holiday times were created to target Calico Corner’s consumers. A fully integrated approach was used combining both traditional methods of print, radio, television, direct mail and in-store signage with online advertising and e-mail marketing. These colorful promotions cut through the clutter of the typical sales message to drive traffic and increase sales.
Campaign Elements Include:
- TV
- Point of Sale
- Direct Marketing