Elcon Electric, Inc.: The switch is ON to elcon!
Although the Elcon name is well-established in the construction industry, there was little awareness that it had an excellent service division. In order to promote this to both the B2B and B2C markets, Mad 4 Marketing established a new tagline, headline and graphics for its collateral, advertising, vehicle fleet, and website. Mad 4 Marketing also introduced a signature “service man” personality to help brand Elcon and the company’s friendly approach. The same theme was incorporated into marketing for their construction division as well.