Baptist Health Breast Center: Exceptional Care. Exceptional Support.
For the opening of the Baptist Health Breast Center, Mad 4 Marketing created a campaign to complement its spa-like atmosphere and the exceptional care and support it provides. Zen-like graphics appealing to specific target audiences were used throughout the campaign which included print ads, mall signage, a direct mail postcard, internal collateral and banner ads, as well as an interactive landing page with a flash sequence and uplifting music. All materials were created in English and Spanish to further reach the Hispanic market in the Miami-Dade area.