National Deli: America’s Deli-licious Premium Beef Franks

As an extension of their in-house marketing department, National Deli utilized the services of Mad 4 Marketing to launch the retail sales of their all beef premium franks and Grade A mustard throughout South Florida Publix locations. Elements of the campaign went beyond packaging with the development of an interactive microsite as well as media event planning and execution, social media and a strong public relations effort.