South Florida Commuter Services: The Pump

With rising gas prices eating into commuters’ paychecks, Mad 4 Marketing was tasked with creating a plan that promoted more economical options for getting to work. The money-hungry PUMP served as the antagonist behind an attention getting, animated, integrated marketing campaign. A multi-touch point media plan was developed to reach commuters that included billboards on high traffic highways, gas pump toppers, radio, TV and web banners. A supporting landing page was developed to communicate commuting benefits to visitors. Organic traffic to website increased by 22% in a month and 80% year over year.