One of our specialties is Business-to-Business (B2B) marketing, also known as industrial marketing. We help you convert leads into profitable relationships within your given industry and all businesses involved in your scope. We proceed with your B2B marketing by researching who this scope includes and targeting those who are most likely to be receptive and reciprocal to your B2B pitch. With industrial marketing, unlike Business-to-Consumer (B2C) marketing, it’s important to make an impact not just through one single relationship within your target organization, but developing a relationship with that company itself that will last over time and transcend a one-on-one relationship. Mad 4 Marketing can help you strike that pitch-perfect balance between broad industry outreach and a niche messaging strategy that will open the right doors for you. By playing the numbers game and then pairing analytics with a more personal assessment of the temperature of your prospective markets, this will garner data-driven results and greater ROI.
Business-to-business marketing tactics may include developing strong collateral, such as print materials and online content, as well as brainstorming a social media strategy. Unlike with B2C marketing, a more direct and communicative relationship between your brand and your ideal business partners is often the goal.