In Business-to-Consumer (B2C) marketing, your success is determined by two factors: an increase in sales as well as a boost in brand awareness for future sales potential. With B2C marketing, it’s valuable to assess your strengths and weaknesses, to assess your target market, to conceptualize the scope of your campaign and to distribute your budget constructively. First, Mad 4 Marketing gets to know you and your business intimately by listening to your needs and understanding your products and/or services. But the second component is that we also thoroughly investigate your consumer or client and how to effectively communicate with them through B2C strategies. Because this varies from business to business, we make it a priority to listen to you and get to know your “musts” “wants” and “cannots” well before embarking on a B2C marketing campaign.
Business-to-consumer marketing is often aimed at generating broad interest; therefore, mass marketing strategies such as television commercials and radio ads are often more valuable in B2C than in B2B. However, Mad 4 Marketing can help you plan and create concepts for both interests that also overlap and work together, so that you can accomplish both goals with minimum up-front investment and cover all of your potential B2C and B2B advertising bases with a polished all-encompassing campaign.