The Importance of a Catchy Jingle – Part 2

If you plan to advertise your business on television, radio or a live-person format, having memorable music is a key component. Several decades ago, jingles were a crucial element in successful marketing. Lately, unique tunes are often traded for catchy pop music running beneath an ad. Though royalties for these songs may be expensive, advertisers […]

The Importance of a Catchy Jingle – Part 1

We talk a lot about the importance of visually appealing logos for your business – but what about another classic element to branding, the catchy jingle? A short, brief, original spurt of music that complements your commercial is known as a jingle. Their popularity is often associated with ads on the airwaves in the ‘50s […]