Tag: digital marketing

Customizing Digital Marketing in a Privacy-Driven Climate

Personalization is a double-edged blade for marketers. On one side, you want to fully understand your users and deliver the most customized experience possible in order to address their needs. On the other, concerns about data security and privacy protection can make it difficult to thoughtfully collect the information that you need in order to […]

Improving Your Website for E-Commerce

Last week we discussed the fact that consumers are increasingly using websites and mobile apps to research gifts or directly fulfill their holiday shopping needs. It became clear that marketers will want to put more money and consideration than usual into online advertisements. But what if you’re an online retailer – or e-tailer – looking […]

Three Eco-Friendly Ways to Market Yourself

Just by making an effort to be environmentally friendly, your business may make itself seem even more appealing to prospective clients and customers. You may not be able to totally revamp the way your organization operates, but even a little goes a long way. To get a leg above your eco-inconsiderate competitors, you should start […]

Small Businesses Are Spending More On Marketing

Analysts confirm that small businesses are poised to spend more on marketing in 2011 than in 2010. Although this can be partially attributed to uptick in business as American companies crawl out of the recession of recent years, another giant factor is the growing need for digital and social media. More small businesses are looking […]

Showing Some Love with Facebook and Twitter

This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based on popularity, encouraging page visitors to tweet with a certain hashtag, […]