Likes, Tags, and Shares—Oh, My!
The New Face of Facebook Messenger
The Facebook Messenger app is getting a facelift. Its newest addition will change the interface dramatically, but it’s also so simple that most people won’t even notice that it wasn’t there before. It’s getting a “Home” button. This would allow users to quickly navigate back to the home screen from panes where they might be […]
Social Media: Top 5 to Follow in 2015
There are endless resources explaining how you and your business can make the most of social media. But sometimes the best way to hone your own technique is to watch and learn. Certain celebrities have it down to an art. And many businesses put time and money into constantly updating their Facebook, Instagram and Twitter […]
Do You Need a Social Media Strategist?
A Twitter account, no matter how active, just won’t cut it anymore. Then again, not every company can afford to hire someone dedicated to the activity levels and multiple accounts needed to generate engagement and sales across a broad social media strategy. While it seems like everyone now needs a “social media strategist” on hand, […]
A New Way to View Videos on Facebook
In what’s probably exciting news for marketers (and so-so news to the commonplace user), Facebook has this month been playing with new ways to share videos in a person’s News Feed — and that includes video advertisements. Announced mid-December, Facebook’s new video viewing strategy involves allowing viewers to preview content without needing to click on […]
Snapchat may stand for the wisdom of youth
How does a mobile company that doesn’t sell ads or generate revenue thrive to the point that it can turn down a $3 billion buyout? Well that’s what Snapchat did late this year when Facebook tried to purchase the fledgling company for that startling amount. Clearly, they must have some intel that informs them they’ll […]
Insensitive Advertising: Where to Draw the Line
The art of marketing has always made room for ideas that push boundaries, challenge conventions and even rely on shock value. Ads that make people talk, that make people think, and that make people remember are paramount to the industry. That’s especially true in the age of viral marketing, where content is often created with […]
How to Handle Negative Press
Mad 4 Marketing is a South Florida advertising agency based in Fort Lauderdale, and our own neck of the woods recently provided a great example of the power of social media. Right on the waterfront at the Ft. Lauderdale Beach, there’s a popular local hangout called Dirty Blondes Sports Bar. Over the weekend, there was […]
Super Bowl XLVII Commercials — Looking Ahead
Typically, social media scoops up the traffic reactively as people talk about Super Bowl ads and then re-watch them on sites like YouTube or Hulu — or respond to brand messaging and calls to action by heading online for more information and participation. But this year, top networking sites are getting ahead by having fans […]
New Social Marketing Developments from 2012
It’s impossible for anyone to stay on top of every new development in the marketing world throughout the year — especially when it comes to the quick-moving world of social media and technology — much less analyze how those updates can impact your business. The best way to stay sharp is to keep track of […]