What Is Influencer Marketing?

Influencer marketing is suddenly such a trendy topic in marketing that a Forbes article quoted that 84% of marketers planned to use the strategy in 2017. This method has particularly come into popularity with the rise of social media. But the truth of the matter is that it’s always been around in the form of […]

The Major Mistakes of Web Marketing – Part 2

Website navigation

In our last post, we introduced a few errors you want to evade when designing your website. Here are four more that will help you side-step common mistakes and build a smarter (and, dare we say, sexier?) website: 4. Not solving a visitor’s problems. Remember that you’re selling yourself here. And remember that sales is […]

The Major Mistakes of Web Marketing – Part 1

Website design

Building a website can be tricky. Slapping a few pixelated JPEGs on a Blogger.com account and calling it your business’s homepage just won’t cut it these days (in fact, that’s almost worse than having no Internet presence at all). Websites can be a huge part of what drives business to your door, and it’s important […]

Twitter Ads to Match Your Interests

Twitter

Big things have been  happening over at Twitter, and the way people interact with your ads on the popular message-sharing site will be radically improved. Perhaps in a move to keep up with Facebook’s ever-changing advertising strategies, Twitter said advertisers will soon be able to target their marketing messages to users based on their interests […]

Top 5 SEO Mistakes to Avoid

SEO mistakes

Earlier, we wrote about how important it was that your business has a website that drives potential customers to your pages, and while we touched briefly on the importance of good SEO practices, we thought we’d venture a little further into the important marketing medium that is search engine optimization (SEO). When writing copy for […]

Social Media Marketing Matters More to Consumers

Social Media Marketing

So, it turns out that your friends really do care what you think when it comes to their purchasing habits. A recent study measured the monetary value of online recommendations and found that shared online content (recommendations on Facebook, for example) has heavy influence over consumer purchases. In fact, the study revealed that a referral […]

How to Write a Viral Headline

Have you ever wondered what kinds of headlines help Web content go viral? Of course you have. Everyone wants to take their ideas — whether it’s an article, video, listicle or even a simple social media post — and get them out there in the world. That doesn’t just go for marketers! Everyone loves to […]

Black Friday & Cyber Monday – Online Holiday Shopping Stats

Every year, e-commerce sales continued to skyrocket during the big holiday shopping days following Thanksgiving. And this year was no different. On Black Friday 2012, plenty of deals were available online that kept buyers from going out into the cold in the middle of the night and waiting on long lines. This year saw a […]