Understanding the Intent Behind Your Users’ SEO Keywords
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users. It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]
AI for Everyday Marketers
Artificial Intelligence doesn’t have to be intimidating. Getting into AI for the first time can be as easy as organizing your data and updating your keywords.
3 Outdated SEO Practices in 2019
If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important approach was to dedicate resources to SEO.
Be the First & Last Stop on Their Search
Be the First & Last Stop on Their Search
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4 Quick Tips to Boost SEO in 1 Day
Haven’t updated your website in awhile? We’ve got you. Here are four steps you can take in just one day to easily bring your potentially outdated website into 2017. Take a look and choose: Speed Over Shine Make sure it loads fast rather than looks pretty or has a ton of flash. People are likely […]
Alert, SEO Masterminds: Google Changed Its Search Formula
Up to 90 percent of search results will be affected by changes that Google has just made to its much-analyzed SEO algorithm. This update is hugely important — and perhaps alarming — to marketers who make it a business to understand search engine optimization techniques in order to direct traffic to their clients’ websites. This […]
The Importance of Alt Text for SEO
Back in the day, many people didn’t understand how SEO was used; in fact, if you talked about SEO, you’d probably have to explain that it meant “search engine optimization” (and then, possibly, also explain what that meant). Now, thankfully, knowledge of SEO principles has become more commonplace. Even if people have never run a […]
Marketing News – Yahoo’s Marketing Dashboard
On May 2, Yahoo debuted a Marketing Dashboard for small businesses. This interface allows managers of small businesses to localize all of their website promotions and social networking strategies so that it’s easier to access and oversee all from one place. Clearly, Yahoo is hoping to be that place. The dashboard offers such features as: […]
Step-by-Step: Creating Google Alerts
Last week we talked about why and how Google Alerts is an important tool when it comes to brand marketing and management. So now are you ready to try it out? Here’s how to do it: 1. Visit Google.com/alerts 2. There are five forms to fill out: • Search query (the word or phrase as […]